Why Marketing Translation is Important for African Audience
In business it is always try and error, the more risky the venture, the bigger the profits .Even for small firms, globalization has made it easy be it transportation or online. Reaching the whole world especially Africa, the 2nd biggest continent with your products seems so demanding and costly but the bigger the battle, the bigger the victory.
Modernization is almost eliminating the use of traditional products of Africa. Africans now prefer use of internationally manufactured products to locally made products due to international